About Endurance

About Endurance Wellness Products

Endurance Wellness Products was founded in 2021 by Juanita James.

Juanita James is a former salon owner of 24 years and a hairstylist. She created Endurance Wellness Products during the pandemic (COVID-19). During this time period, Juanita had begun to reinvent herself and also developed a YouTube show called “Clip It Real Talk.” But unfortunately, she still had to close the doors of her beauty business, Cashmere Salon, after twenty-four years in the beauty industry.

While working as a hairstylist, Juanita had begun collecting, manufacturing, and selling this superfood called Sea Moss to her clients to help them boost their immune systems during the pandemic. She always believed in the use of natural remedies for improving one’s health. Having been introduced to Sea Moss about three years prior, she discovered its benefits for hair treatments. After additional research, Juanita realized that sea moss could also be consumed and was good for the mind and body, “so I started to use sea moss for my own health and wellness.”

About two months before she closed her salon doors, Juanita fell into a bit of a depression. She still tried to keep things moving forward. Having a deep passion to help people improve their health and well-being, Juanita decided to take her passion for Sea Moss to another level. She formed a new business, manufacturing and selling her own line of sea moss products, and named it Endurance Wellness Products.